Bad Bunny to Headline Super Bowl Halftime Show 2026 — A Historic Moment for Latin Music
The NFL has officially announced that Puerto Rican megastar Bad Bunny will take center stage at the Super Bowl halftime show in February 2026. The highly anticipated game is set for February 8 at Levi’s Stadium in Santa Clara, California, and marks the seventh halftime production in collaboration with Jay-Z’s entertainment company, Roc Nation.
Since Roc Nation partnered with the NFL in 2019, the halftime stage has increasingly highlighted hip-hop, R&B, and diverse cultural influences. Past headliners include global icons like Rihanna, The Weeknd, Kendrick Lamar, Dr. Dre, and Usher. Now, Bad Bunny is stepping into the spotlight as only the fifth Latin artist in history to headline the show—joining the ranks of Jennifer Lopez, Shakira, Carlos Santana, and Enrique Iglesias.
For an artist who has pushed the boundaries of reggaeton and Latin trap, this milestone feels bigger than music. It represents both his global influence and the growing recognition of Latin culture at the heart of American entertainment.
Bad Bunny himself expressed the emotional weight of the moment in an Instagram post, where he was pictured sitting atop a goal post by the beach.
“What I’m feeling goes beyond myself,” he wrote. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL. (Go tell your grandma we’re going to be at the Super Bowl Halftime Show).”
The announcement also comes against the backdrop of Bad Bunny’s outspoken stance on Puerto Rican identity and U.S. politics. In a 2025 interview with i-D Magazine, he explained why his recent tour skipped the United States, citing concerns that fans could be targeted by immigration authorities. That decision only strengthened his reputation as one of the most politically engaged voices in pop today.
With the Super Bowl consistently pulling in 130 million-plus viewers, the 2026 halftime show will give Bad Bunny the biggest stage of his career. Fans around the world can expect a performance that blends his signature sound, cultural pride, and undeniable star power.
This won’t just be a concert—it’s set to be a cultural moment.
